One of the biggest mistakes that a company can make is thinking that a website is just information about their company and no one cares how the information is structured or how it looks.
The thing that managers and business owners need to understand is that websites are become a necessary evil in the marketplace and when a visitor finds your website, they are getting the first impression of your business. I’m not saying you need a flashy, extravagant design with tons of irrelevant content, but you at least need to show that you are serious about your business and portray a professional image that makes a prospective customer you interested in earning their business.
So many times, I see companies that are well respected and provide a great service and/or product throw together a cheap looking website that leaves prospective customers looking elsewhere. The funny thing is, these businesses will actually spend tons advertising dollars pushing these websites on billboard signs, print media and mailings.
Hiring a professional web designer is more cost effective than most business owners think and a professional will help you portray an image that educated buyers are looking for these days. How many times have you found a website that impressed you so much, you decided to do business with that company and on the other side of the map, how many times have you found a website that you skipped right over to find a more professional looking image? This happens all the time and the sad part is, the company you skipped over could be the best place to do business with.
So, don’t leave your image to chance, spend the extra money and hire a professional web designer to help your business capture the most business possible. Even if you don’t hire Jcran Solutions for your web design needs, hire a company that knows how to market your business on the internet so you don’t miss out on business you could have.